We close 2025 with one of those pieces of news that we are especially excited to share. Brais appears in the Paid Media Collective Global Leaderboard, an initiative driven by Yoann Ferrand that focuses on something that matters a lot to us: contribution to the community.
Brais appears in two different rankings. On the one hand, in the Measurement & Privacy pillar, recognizing the constant work around digital analytics and measurement. And on the other, in the Top 10 Elite, where people who have shared the most high-impact contributions throughout the year are highlighted.
Something interesting about this leaderboard is its focus. It doesn't reward popularity or volume of publications, but rather consistency, clarity, and experience applied to the real world. Contributions that help other professionals understand what is changing, what truly matters, and how to adapt.
For nosDeu, this recognition strongly connects with how we understand work: sharing useful knowledge, taking care of the fundamentals, and building community from a practical and honest standpoint.
You can read Yoann Ferrand's full post and subscribe to his newsletter
