La Datolada once again demonstrated that you can also build community around data. Around 250 people gathered in A Coruña to talk about digital analytics, artificial intelligence, measurement, technology, and, above all, the desire to share knowledge.
It was a very special edition, also because of everything that was generated around the event. Eva María González Vior appeared in several media outlets, such as La Opinión de A Coruña and La Nueva España, sharing the history and spirit of Datola; and Brais Calvo appeared on the radio show Lambóns Dixitais to talk about community, data, and outreach.
In addition, we presented one of Datola's most exciting internal projects: an exercise in data unification and gamification to better understand the participation of the people who are part of the community. You can watch the full presentation here: La Datolada 2026 - La Dársena y el Dataporte.
During the session, we explained how we went from having information scattered across tools like WordPress, MailerLite, Spotify, GA4, WhatsApp, or the ticketing platform, to building a first common layer to organize that data, detect duplicates, activate segmentations, and give back to the community a part of its own history.
From there, La Dársena was born, our internal backoffice to manage and unify data, and the Dataporte, a more playful way to recognize the participation, content, attendance, and bonds that are being generated around Datola.
Beyond the technology, what was important was the substance: sharing, opening up processes, also showing what doesn't turn out perfectly, and continuing to build community. Because data, artificial intelligence, and automation only make sense when they help to better connect people and take care of the projects we want to last.
This way of understanding community connects a lot with what drives us at nosDeu and with something we repeat often: going to events matters, because many times the best ideas are born precisely there, among conversations, encounters, and people eager to share.
