This year Eva taught again in the Master's in Marketing at the Universidade de Santiago de Compostela (USC).
In this interview, Eva summarizes, very well many of the ideas we believe in at nosDeu.
More than teaching tools, the focus is on:
- Bringing complex concepts down to everyday examples.
- Connecting data, business, and people
- Reinforcing a key idea: data without context is not very useful.
There was also time to talk about Artificial Intelligence applied to marketing:
- AI to remove noise, save tedious tasks.
- Amplify people's judgment, not replace it.
Bringing this way of understanding analytics closer to people starting their careers in marketing is part of what drives us: sharing what we know, building community and putting data at the service of decisions, not the other way around.
You can see the publication from Master Marketing Digital USC where the video was originally published.
