The winner is not whoever has the most data, but whoever knows how to use it best.
Improving its quality and adding new data matters, of course. But always with sound judgement and a purpose, such as offering guidance without creating dependency.
Here is our reflection from the Allianz Arena in Munich 😎
Better quality, with a decision in mind
Improving data makes sense when it helps us understand the business and decide with greater confidence. Before adding another source or building another dashboard, it is worth asking what we need to know and what we would do differently with that information.
It is the same idea behind guidance without creating dependency: sharing judgement so each team can make better use of its own data.
