What moves us

What drives us

At nosDeu, our values aren't just words on a page: they are how we make decisions and interact with those around us. They help us align with each other, and having them written down facilitates this process.

Long after-dinner conversations

The best ideas are rarely born in a hurry.

We defend the value of long after-dinner conversations: those moments without a clock in which conversation flows, ideas intersect, and things are built from a place of calm.

Sometimes there's food involved, other times it's a few beers or a coffee, but the important thing is the attitude: no stopwatch, no alarm, no stress.

Always respecting family responsibilities and obligations, but without excuses for not dedicating quality time to think, listen, and share both professionally and non-professionally.

Air spaces

We believe in the value of what we call air spaces: meetings, mostly via video call, that extend to talk about everything except work. These are moments where the agenda is put aside and the conversation moves freely through ideas, anecdotes, and personal reflections.

Because for things to work, you have to invest time in building relationships, and that time is the grease our social machine needs to make things happen, to generate ideas naturally, and to feel support when it's truly needed.

We don't share that vision of a company where a four-person meeting for an hour is calculated as a simple cost per person per hour. At nosDeu, we prefer to see that time as an investment in the team's cohesion, trust, and creativity. It may not have an immediate return in revenue, but it does have one in the quality of work, the ideas that emerge, and the team's strength.

Family

You can't talk about the collective without talking about family. And "family" doesn't always mean the same thing to everyone: it can be your partner, your children, your mother, a friend who is always there...

At nosDeu, we know that building something together also means taking care of those who support us outside of work. Family, in any of its forms, is that circle that gives us perspective, support, and meaning when the day-to-day gets complicated.

There will be moments of balance and moments of chaos. Weeks when there's plenty of time and others when there isn't enough for everything.

Therefore, taking care of family is a fundamental pillar for us, so important that its health is a key KPI when assessing success.

Because if we can't take care of our own, how are we going to take care of clients or projects?

Persist

A timely retreat can be a victory, but most important things require consistency. We know that the graveyard of ideas, blogs, podcasts (https://www.genbeta.com/podcasting/90-podcasts-mundo-muere-su-tercer-episodio-solo-1-supera-21) and side projects that don't make it past three months is huge, and often not due to a lack of resources, but a lack of persistence.

Persisting doesn't mean moving forward blindly: it means relying on routine and habits that keep us going even on gray days, when motivation doesn't show up. It's about continuing to push, adapting the course when necessary, and giving ourselves enough time to discover if something truly works.

We want to go far enough to be able to say with certainty: we tried. Even if the result isn't what we expected.

For the love of the art

Some of our most valuable projects were not born with a business plan or the promise of immediate return, but from a pure passion for doing something that mattered to us. It has been those ideas without expectations, made for the love of the art (https://datola.es/newsletter/por-amor-al-arte/), that over time have gifted us the most unexpected learnings, connections, and opportunities.

One of those projects, Datola (https://datola.es), is perhaps the seed of nosDeu's existence today. And beyond its own existence, we continue to nurture it because it's a good reminder that not everything valuable is measured in euros.

Because if we only did what had a clear return, how many incredible stories would we be missing out on?

The Datola community

The Datola community (https://datola.es/somos-datola) is one of our deepest roots. At nosDeu, we are very clear that it goes far beyond the people who are part of the organizing team, whether it's Brais, Eva, or anyone else. It belongs to all the people who have made it grow with their time, their knowledge, and their energy.

We will not use it as a commercial tool, nor will we put its sustainability at risk for our own interests.

They are two distinct projects, united by the philosophy of the collective and by the people who believe that sharing makes us all advance.

Relationships and the human element

We were born in the age of artificial intelligence, automation, and technological revolutions that advance at a dizzying pace. But we are clear that the future will only be better if it puts people at the center, if technology enhances the human rather than displacing it.

And as that Datola newsletter (https://datola.es/newsletter/52-lo-humano-no-se-automatiza-transciende/) said:

Good AI doesn't replace: it sustains. It doesn't cool: it amplifies. The human is not automated, it is enhanced.

Relationships are the foundation of any project. They are not built solely in work meetings, but in off-the-cuff conversations, shared laughter, small gestures, and mutual support when things get complicated.

We believe that tools can do a lot, but it is people who make the difference. Investing time in creating and nurturing relationships is not optional for us: it is the foundation that allows ideas to grow, projects to survive, and work to have meaning.

Because no matter how brilliant a strategy is, without trust and human connection, things don't get executed, they don't transcend.

Sharing is living

At nosDeu, we believe that ideas and knowledge grow when shared. It's not just about publishing or teaching, but about opening up processes, showing learnings, and acknowledging mistakes.

Sharing builds trust, accelerates learning, and leaves a mark beyond a project. We don't seek perfection: we seek for what we know to inspire or help someone, now or in the future.

And if that weren't enough, we firmly believe that what we give always returns manifold.

Do things and things happen

One of our mantras.

Because every small step opens the door to new connections, learnings, and opportunities that wouldn't come otherwise. Moving, experimenting, trying, making mistakes, and trying again is the only way for things to change.

Optimism by obligation

Gray, rainy days. FOMO everywhere. Another wave passes, and we don't catch it. Money that doesn't come in, hours and hours invested in bureaucracy, pessimistic people around...

We could continue the list until the end of our days. Precisely for this reason, we choose to balance it with an optimistic outlook towards the future, towards life, and towards the present.

Whatever the setback, we always look for the positive side, both professionally and personally. It's not naivety, it's survival.

Optimism keeps us alive, hopeful, and energized to keep doing things.

Don't forget to play

Try things. Make mistakes. Break the rules and laugh a little at the contradictions.

At nosDeu, we believe that not everything has to be serious (/nosotros/quienes-somos/nuestra-vaca) or follow a perfect plan. Sometimes, the best ideas appear when you go off-script, mix things that don't quite fit, or allow yourself to do something just because, because you feel like it.

Play like a child: with curiosity, without fear of error, and with the freedom to invent your own rules. We don't seek weirdness for the sake of weirdness, but to open up spaces to experiment and see what happens.

Because if everyone plays by the same rules, the results will always be the same.

And if that weren't enough, they say it's impossible to compete with people who have fun doing what they do.

We want to play.