Our cow

Written by Brais Calvo&Eva González

From meme to brand identity

The cow thing was born as a meme.

A WhatsApp sticker, a joke our friends made us...

We started playing with it, putting phrases on it, using it.

And, without realizing it, it became our common bond, a symbol of identity, connection, and a parallel to our family history.

We started to like it.

It served as a nod to the community, to rural life, and besides, let's be honest, every cool company has a mascot. For us, few animals evoke as much as a cow.

Our first merch

From there, the first internal phrases, the first gags also emerged. Some have already become the first merch:

I think and data.

Mooany silos to break.

Mooany data to chew on.

We take what we do seriously, but we also like to laugh at ourselves. It represents us because, like her, we chew before we act. Sometimes we tell each other to go graze, and other times, we simply enjoy grazing.

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If you need to use our identity, you can find our brand resources. We also keep chewing over ideas in Rumiando sobre…, our series of conversations about data, processes and AI.