How we measure success

For us, success isn't numbers on an Excel sheet, but let's not kid ourselves: money matters. Without income, there's no business, no freedom, and without a business, there are no changes.

The economic aspect

In the short term, we want to generate enough to:

- Validate that this works - Pay the bills - Live better

In two years, our goal is to have a salary similar to what we would have employed, but without obsessing over timelines or money either. In the end, the key is to balance it with other metrics.

The ambition is measured: we want to live better than employed. More freedom (/nosotros/como-trabajamos/nuestra-forma-trabajar), more flexibility (/nosotros/como-trabajamos/nuestra-forma-trabajar#asincrono-por-diseno), more fun (/nosotros/cultura/lo-que-nos-mueve#no-te-olvides-de-jugar) and, why not, better salaries.

What doesn't fit in an Excel sheet

Success doesn't end with numbers. For us, it also means:

- Being able to choose who we work with and on what. - Feeling that what we do motivates and excites us. - Maintaining the freedom to experiment and learn. - Not losing friendship or the desire to talk about the future. - Creating an environment where people want to collaborate with us. - Where our family (/nosotros/cultura/lo-que-nos-mueve#la-familia) is proud and present along the way.

In short, having a sustainable and profitable business that gives us freedom, makes us happy, and allows us to live better than employed. We want to live in the present, be proud of the past, and look to the future with a child's excitement.