Transparency
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At nosDeu, we don't like to keep things hidden. Transparency, for us, isn't just about showing numbers or publishing a report: it's about telling the whole story, the good and the bad, so that others can learn, be inspired, and even avoid our mistakes.
We're not experts in build in public, and we'll be learning as we go, but we've already seen that opening up processes and sharing learnings brings internal clarity and external value. When you know that what you do is going to be shared, you think better, argue more carefully, and commit more to your own decisions.
Build in Public
We didn't arrive at this philosophy by chance.
In the Datola community, we've been practicing accountability for years, and it's most noticeable in the organization of La Datolada where, at the end of the event, showing the numbers has become a ritual: it reinforces community trust and highlights what it really costs to organize something.
We've also been inspired by examples like:
- The build in public of Juan Miqueo.
- The war reports of Manfred.
- The accountability of Tarugo.
- The handbook of PostHog.
- The handbook of Significa.co
- The radical transparency of Buffer, who not only show data but also the why behind their decisions: Movement for transparency and Why transparency matters.
- Salaries and open data from cal.com.
- The Open Startup movement.
What building in public means to us
For us, building in public means:
- Sharing the good and the bad, not just the pretty parts.
- Showing numbers, but also context and learnings.
- Opening up discussions and asking for feedback, even when it's not always comfortable.
- Being inspired by others and letting others be inspired by us.
We share our milestones and reports in nosAbrimos, including the first-half 2026 report, to explain the context behind the numbers and our decisions.
What we are clear about is that we will always answer you to any question you have and that transparency is contagious.