We took advantage of our visit to the Superweek Analytics Summit to remember something we sometimes forget: going to events matters and contributes.
Yes, there is an economic cost and also a family cost. But for us, it is also a conscious way to break the remote routine and get out of autopilot.
Events are about leaving the cave, broadening perspective, and returning home with new ideas. They are about listening to nuances that don't fit on a slide. About connecting dots that weren't connected before.
They are about reconnecting with people, de-virtualizing, and meeting new ones. About conversations that suddenly unlock a problem you've been dragging for weeks.
In the end, the talks are on YouTube. Human contact, no.
