This year Brais recorded a video to share with the community. An initiative by Enrico Pavan in which five industry leaders discuss those fears and that hope about what's to come.
Brais focused the message on:
- The noise and headlines like: "death of analytics", "death of the web"…
- The importance of continuing to take care of the fundamentals.
- And how Artificial Intelligence is changing the way we consult data.
For 2026, Brais expects:
- The growth of conversational analytics.
- The need to reduce workslop.
