Our chronicle
MeasureCamp Madrid 2026: the best era of measurement is yet to come
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On Saturday, October 24, we were at the MeasureCamp Spain - Madrid 2026, pitching in as sponsors, but above all, building community. And yes, for us it was also our first time as sponsors, one of those experiences you never forget.
The best era of measurement is yet to come
Eva and Brais decided to share something we firmly believe in: the best of measurement is still ahead of us. We've spent years playing cat and mouse to recover the data we stopped measuring, but perhaps the real opportunity lies in the data we already have. With the arrival of AI, we have a massive opportunity ahead of us to reinvent our profession and deliver more value than ever.
There was no "wow" effect, we warned about that beforehand. There was a full room, a few laughs, many people standing, and plenty of questions at the end.
The slides are here: The best era of measurement is yet to come.
The first time is never forgotten
As sponsors, we were particularly excited to reward those giving their first presentation at a MeasureCamp. Stepping up for the first time to share something in front of the community takes a lot of merit, and we wanted that to be recognized.
The awards for the two best talks by first-timers went to Rodrigo Tanco and Michal Birčiak. Congratulations to both of them and to everyone who took the plunge!
Community, community, and community
We reconnected with tons of people and enjoyed great conversations, different viewpoints, andplenty of enthusiasm for sharing and continuing to learn. We also joined the third edition of DatolaterapIA: Tú sí que vales, Datola's activity, because the best therapy is still getting together and sharing.
Tools, trends, and even our profession will change, but this—now and always—is all about people.
Thank you
Congratulations and thanks to the entire organizing team for the tremendous work and for keeping these gatherings possible. And thanks as well to everyone we were able to spend a little time with and who asked about the project. If you didn't get a chance to continue the conversation, write to us.
Long live MeasureCamp and the community!
