Conversion Talks 2026: data, brand and familiar faces

October is packed with events, and our first stop was the fourth edition of Conversion Talks, in Madrid. We had heard about this gathering of data and experimentation people for years. This time, we finally got to experience it ourselves.

Experiment, yes. Build a brand, too.

There was talk of experimentation, data and something that matters even more with the arrival of AI: building a brand. We couldn't agree more. Measuring, testing and learning matter. So does knowing who you are and what you bring to the table.

We came back with good ideas, even better conversations and reunions that were long overdue. The kind that won't fit on a slide, but come home with you all the same.