Brais talking about the present and future of the sector

This year Brais recorded a video to share with the community. An initiative by Enrico Pavan (https://www.linkedin.com/in/enricopavan/) in which five industry leaders discuss those fears and that hope about what's to come.

Brais focused the message on:

- The noise and headlines like: "death of analytics", "death of the web"… - The importance of continuing to take care of the fundamentals. - And how Artificial Intelligence is changing the way we consult data.

For 2026, Brais expects:

- The growth of conversational analytics. - The need to reduce workslop.

Link to the Linkedin post (https://www.linkedin.com/posts/enricopavannightmare-before-analytics-activity-7406317157417979904-qNZb?utmsource=share&utmmedium=memberdesktop&rcm=ACoAABsfy84BnNCdisH8X0rWU0xtnxbV52mMY)